Valent Biosciences @ AMCA 2024
The Challenge
Valent didn’t just want attendees to understand the science behind ReMoa Tri — they wanted them to feel its impact. That meant building an experience that could stand out on a crowded tradeshow floor while also creating a platform that could evolve year over year. We needed to create something cinematic, immersive, and memorable — while designing a tradeshow footprint that could scale, reinvent itself annually, and do so in a sustainable way.
When Valent BioSciences launched ReMoa Tri® — the first new mosquito control solution in over half a century — they didn’t want a typical tradeshow presence. They wanted to make noise. Together, we helped them turn the AMCA Annual Conference into the launchpad for something bigger: an immersive, story-driven experience that transformed a technical breakthrough into a cultural moment. What began as a cinematic product introduction has since grown into an evolving ReMoa Tri universe — including two comic books, ten unique characters, and a forthcoming series of short films — all developed through our Nerdy Thoughts Collective, our immersive storytelling arm that creates narrative-driven experiences alongside live events. Over multiple years, we’ve also reinvented Valent’s tradeshow presence, designing scalable booth environments that are repurposed after each show, with materials donated to local nonprofits to minimize environmental impact.
Execution
We launched the ReMoa Tri universe with a custom animated superhero film featuring Ramona T. Rian, a scientist turned triple-powered hero battling mosquito villains. The film lived inside a custom-built 360° projection theater with binaural audio, immersing attendees in the story and creating lines around the booth. That world extended into a mosquito-themed reception for nearly 500 guests, featuring live DJ sets, projection mapping, and interactive moments that carried the narrative beyond the show floor. Over the following years, we’ve expanded the universe through comic books, new characters, and forthcoming short films, while continually reinventing the booth design with modular, sustainable elements donated to local nonprofits after each event.
Bottom Line
This wasn’t just a product launch — it became a platform. By blending science, storytelling, and sustainable design, we helped Valent create a differentiated presence that continues to evolve year after year — turning a trade show booth into a living, growing universe.
