Keisha Whaley got tired of waiting. A veritable wunderkind in the marketing and advertising world, Keisha looked around the room at pitch meeting after pitch meeting and knew something wasn’t right. Sitting in chairs ringing the room were bright, young, eager, and talented creative professionals…who were doing nothing but taking up space. As a young and successful creative executive she realized that her path was an uncommon one…but it didn’t have to be. Understanding the inherent value in investing time, resources, and yes dollars in an “unskilled” workforce of interns, Keisha tried to get the agencies where she was working to create opportunities for interns differently- but no one would bite. So, she set out and decided to do it on her own.
Brass Tacks Collective is a mission driven creative agency that’s focused on being the “embodiment of a future where diversity and inclusion are no longer boxes to be checked, but catalysts for beautifully and strategically-crafted brands.” This multi-faceted agency boasts a client list that spans commerce, non profit, and some of the most iconic brands in recent history. What sets them apart, however, isn’t just the quality of their work, but also the team they employ to make that work possible. As part of the BT Foundry, burgeoning creative professionals are given more than just platitudes and an opportunity to make agencies seem larger than they are. Interns are trained, given new skills, and (gasp) paid for their time and their work, all while being able to substantively contribute to programs and campaigns that have an actual impact in the world. Keisha’s drive to create equitable spaces everywhere started as a baby (no, really- ask her about it some time) and has continued through her work with brands and individuals to shape conversations that have substantive results.
Fun fact: this episode was recorded right before Winter Storm Uri hit, and if you listen closely, you can hear the tinkling sound and hopeful naivete of three people who have no idea they’re all about to lose power.
